BRANDING / ART DIRECTION / visual style
In March 2015 the football club underwent a rebrand, lead by myself and the Marketing Communications Director, we shaped the club’s brand to stay true to its roots in south London, have a local heart and global appeal. Once our brand was defined, it was my ambition to bring this to life through the club’s voice. This was achieved by producing a wide range of projects across various disciplines including website, advertising, video content, social media, way-finding signage, photography and print.
Below is our brand video which was shown to players, coaches and staff to demonstrate the tone of voice of the club and to show the direction the club are going and continue to grow locally and internationally.